Meet Tony Urrutia

Tony Urrutia, owner of Team Auto Group, is a husband, father, brother, and friend. An entrepreneur and visionary who is passionate about people, Tony cares deeply about simplifying the car buying experience and creating lasting relationships with his customers.

Born in Guatemala, Tony was six years old when his family moved to the U.S.  As a child, he was quick tempered and small in stature. Young Tony spent his excess energy training on a heavy bag.  At 16, he moved out on his own and lived on the streets in Bayside, Queens, where he sometimes found himself in trouble. Even still, he graduated from high school two years early and weighed a mere 100 pounds when he received his diploma.  He was school savvy, street smart, curious and scrappy, and he was ready to take on the world.


Eventually, Tony landed in Emerson, New Jersey, finding one job and then another, and then two more. Working four jobs meant Tony finally had enough money to get his own place. Within three years, he was working at a car dealership and six months after that, he was managing that same dealership.

He showed up early, went home late, and grew sales by developing deep relationships with both car buyers and service customers.  His grandparents were originally from Spain and taught him the Spanish language and culture.  Tony parlayed this knowledge into a business opportunity during the 1992 Olympics and quickly became one of the nation's largest export/import specialists of cars to and from Spain.

Tony then shifted his focus to the finance and insurance realms of the automotive industry, pursuing the best lending and insurance solutions for his customers. Within two months of joining a new dealership, he became the top F&I representative for the entire state of New Jersey.  He loved his new role, helping people find loans and insurance coverage that were the right fit for them.

Tony's early successes in the automotive industry were built largely on his ability to connect with customers and staff, building trust through information and education.  He developed in-depth training programs for his team members and used his insights to manage F&I for 11 stores within the Atlantic Automotive Group, including the largest Hyundai store in the world.

2008 was a tough year for many, including Tony.  After struggling through a difficult divorce while the economy was simultaneously freefalling,  he started his own subprime credit business helping people who were simply down on their luck in tough times.

In the years that followed, his personal and professional life blossomed. He remarried and focused on developing his own technology solution. He founded GoGoCar.com to streamline the consumer car buying process from start to finish. Throughout his career, he's continued to invest in and support other companies that offer solutions to improve varying aspects of the car buying experience.

As General Manager of a leading New York Toyota store during Hurricane Sandy, he turned adversity into opportunity once again.  The monster storm wiped out over 3,000 cars in inventory.  His ability to navigate difficult business waters while staying closely connected to both his employees and customers led to Tony's management of multiple stores within the dealer group.

Today, Tony is the proud owner of Team Auto Group and Volkswagen of Freehold.  He continues to have a vested interest in GoGoCar.com and often consults with the company to improve the consumer experience.  He's expanding his operations to include two additional stores in Connecticut, with a vehicle leasing and insurance business in the works.

His family is his greatest passion and his children, ages 29, 24, 9 and 3, are his proudest accomplishments. He is still hitting the bag and grappling on the mat as an avid Brazilian Jiu Jitsu athlete, while also spending time as a gourmet cook, wine enthusiast, and horse racing aficionado.

Tony describes himself as an "extremist" and his life as a never-ending journey of discovery.  He loves the infinity of things, exploring what makes us all human, and most importantly, mentorship.  He enjoys helping others on their journeys and positively impacting their lives with the lessons and perspective he has gained through his experiences.  He loves the evolution of the car business and collaborating on how to make it better.

When buying a car from Tony, you can be certain of three things.

Transparency. What you see is what you get.

Advice.  He'll help you make an informed decision about the purchase that's right for YOU.

Kinship.  You'll feel like part of his family.